The Good Tourist is a specialized marketing agency dedicated to helping communities highlight their tourism assets in a responsible way. We believe that increased tourism should benefit locals, not burden them. By strategically promoting destinations, we ensure that tourism supports the community rather than overwhelming it.

Our mission is to attract the right visitors—those who appreciate and respect the places they explore. Responsible tourism means more than just bringing people in; it means recreating responsibly, supporting small businesses, and preserving local culture. From protecting public lands and leaving no trace to choosing independent shops, restaurants, outfitters, and lodging, every visitor has a role to play in keeping a destination sustainable.

Tourism should uplift, not exploit. By embracing the unique traditions, history, and identity of each community, we help destinations thrive in a way that respects their people, businesses, and natural beauty.

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Dani Hansen
Founder, Tourist